Sellers

Your guide to selling real estate in San Francisco

Market Analysis

We will provide a complimentary market analysis to San Francisco property owners which will include: Team Profile, Compass Profile, Comprehensive Property Description, Comparable Properties Report, Marketing Plan, and Pricing Analysis and Marketing Recommendation.

We will attain the high market value for your property and make the whole selling process smooth and enjoyable. Overpricing is counter-productive for sellers. We will always be honest and give you our professional advice based on experience and market knowledge.

After reviewing our Current Market Analysis and listing presentation, we will complete a formal listing agreement to sell your property, and we will begin preparing your property for sale.

Property Preparation

Every property is unique. Thorough property preparation and clear concise property disclosure is imperative.

  • Repair and Remodel: We will advise you on what is best for your property presentation with maximum return on investment. Our licensed and insured contractors are available to complete any work promptly at fair pricing.
  • Clean Up: We will advise and assist with property organization and clean up.
  • Staging: Most San Francisco properties on the market are staged to some degree. We usually encourage our sellers to use professional stagers. Alternatively, we have helped our clients stage properties themselves, and digital staging is an interesting and effective offering. We will discuss the options with you.
  • Pre-Sale Disclosure Package: Our pre-sale disclosure packages are well organized and complete to avoid secondary negotiations and give Buyers the confidence to make clean offers.

Property Marketing

We believe in maximum exposure through the San Francisco Association of Realtors Multiple Listing Service, the narrated video tours you see here, targeted local digital advertising, and sometimes good old fashioned print advertising.

We will propose a marketing program for seller's review and discussion. We keep the seller informed of all listing activities and reactions, and results for ongoing strategy and decisions.

We show our listings ourselves to ensure that potential buyers see the property in its best light. We treat your home with respect, and will be there at showings to best represent your interests.

Negotiations

We have a fiduciary duty of utmost care, integrity, honesty, and loyalty in dealings with the Seller.

In all negotiations, we are prepared with facts and are aggressive, diplomatic, and creative. We work tirelessly to achieve the best possible outcome for you.

Escrow

Once the Buyer and Seller have a contract, the Buyer makes an initial deposit to escrow. In San Francisco, Escrow and Title Insurance are handled by one company.

Escrow is an independent third party between the seller, the seller's agent, the buyer, the buyer's agent, the lender, and other involved parties. Escrow collects, holds, and releases monies. Escrow only acts when it has matching instructions from both sides.

Title Insurance ensures clear title. Once escrow is opened, the escrow/title company will issue a Preliminary Title Report containing all publicly recorded information. Before the close of escrow, the title company clears financial liens of the seller and issues a title policy.

During this period, buyers conduct their due diligence including financing, property inspection, and appraisal contingencies. The buyer must remove each contingency in writing.

Close of Escrow

Prior to the close of escrow, the Seller reviews the estimated closing statement with the disbursements to clear title and gives instructions for the sale proceeds. The seller will sign over a deed which the escrow company will hold until the Buyer's funds are in escrow.

The title company representative then goes to city hall and records the deed. The Buyer and Seller do not need to be physically present for "The Closing".

Once the documents have been recorded, the escrow/title company makes monetary disbursements per the escrow instructions and notifies the real estate agents that the transaction has closed. Congratulations!